Privacy Policy

Last updated: August 27, 2026

This Privacy Policy describes how Birchstone Residential, as property manager for the apartment communities whose websites link to this Privacy Policy, collects, uses, discloses, and protects information collected through those property websites and related website features, forms, pages, and online services.

This Privacy Policy applies to public property website visitors only. It does not replace or modify the privacy notices, terms, or policies that may apply to third-party application portals, resident portals, screening platforms, payment portals, tour scheduling tools, mapping tools, virtual tour providers, advertising platforms, or other third-party services that may be linked from or integrated with a property website.

By using a property website that links to this Privacy Policy, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide when you interact with a property website, submit a form, request information, schedule a tour, contact the leasing team, request availability, or otherwise communicate with us.

This information may include:

Name
Email address
Phone number
Desired move-in date
Preferred floor plan, bedroom count, or apartment type
Budget or rent range
Tour date or time preferences
Message, inquiry details, or questions submitted through a form
Communication preferences
Referral source or how you heard about the community
IP address, device information, browser information, pages visited, cookies, and similar website usage information

You may choose not to provide certain information, but some website features, forms, tour scheduling options, or leasing follow-up may not be available or may not function properly without it.

Automatically Collected Information

When you visit a property website, certain information may be collected automatically through cookies, pixels, tags, analytics tools, server logs, or similar technologies.

This may include:

IP address
Browser type and version
Device type
Operating system
Referring website or campaign source
Pages visited
Time spent on pages
Links clicked
General location inferred from IP address
Website interactions, form interactions, and similar usage data

We use this information to operate the property websites, improve website performance, understand visitor activity, measure marketing effectiveness, protect against misuse, and support advertising or remarketing where permitted by law.

Leasing Inquiry, Tour, and Contact Forms

If you submit a leasing inquiry, contact form, availability request, tour request, or similar website form, we may use the information you provide to:

Respond to your inquiry
Provide information about the applicable community
Schedule or confirm a tour
Send leasing-related communications
Follow up about floor plans, pricing, availability, specials, or move-in timing
Improve our websites, marketing, and leasing processes
Maintain business records
Comply with applicable legal obligations

Submitting a website form does not guarantee apartment availability, pricing, approval, residency, or lease terms.

Third-Party Application, Screening, Tour, Map, and Virtual Tour Services

The property websites may link to or integrate with third-party services, including Entrata, tour scheduling tools, screening providers, map providers, virtual tour providers, advertising platforms, analytics tools, and other technology providers.

These third-party services may collect information directly from you when you use them. Depending on the service, that information may include application information, identity information, screening information, payment information, lease-related information, login credentials, pet information, household information, or other details needed to provide the service.

Information you provide directly to third-party services is governed by the privacy notices, terms, and security practices of those providers. We encourage you to review those notices before submitting information through any third-party platform, portal, or embedded service.

SMS, Email, and Phone Communications

If you provide your phone number or email address, we may use it to communicate with you about your inquiry, tour request, leasing interest, application-related next steps, community information, or other communications related to your interaction with the property website or applicable community.

If you opt in to SMS messages from a website form or other medium, you agree to receive SMS messages from the applicable property, Birchstone Residential, or service providers acting on our behalf. These messages may include leasing inquiries, appointment scheduling, appointment reminders, tour confirmations, application-related communications, service-related communications, community information, and other communications related to your interaction with the applicable property.

Message frequency varies. Message and data rates may apply. Reply HELP for help. Reply STOP to any message to opt out.

SMS consent is not shared with third parties for marketing purposes.

Cookies, Analytics, Advertising, and Tracking Technologies

The property websites may use cookies, pixels, web beacons, tags, analytics tools, advertising technologies, and similar tracking technologies.

These technologies may be used to:

Operate and secure the websites
Remember preferences
Support website forms and functionality
Measure website traffic and performance
Understand how visitors interact with the websites
Track referral sources and marketing campaigns
Support advertising, retargeting, and remarketing
Improve website content and user experience

The property websites may use analytics and advertising tools such as Google Analytics, Google Tag Manager, Meta or Facebook advertising technologies, call tracking tools, and similar third-party services. These tools may process information such as IP address, device identifiers, cookie IDs, pages visited, referral source, website interactions, form interactions, and advertising or analytics identifiers.

The property websites may provide a cookie banner or cookie preference tool that allows visitors to accept, reject, or manage certain categories of cookies. Depending on the website configuration, visitors may be able to manage categories such as:

Essential
Performance and Functionality
Analytics and Customization
Advertising
Social Networking

Some cookies are essential and are required for the website to operate. Essential cookies may not be disabled through the cookie preference tool. You may also be able to manage cookies through your browser settings.

Your cookie choices may affect certain website features, functionality, analytics, advertising, personalization, or social networking features.

How We Use Information

We may use the information we collect for the following purposes:

To operate and maintain the property websites
To respond to inquiries and requests
To provide leasing information
To schedule, confirm, or follow up on tours
To communicate by email, phone, or SMS where permitted
To provide information about floor plans, pricing, availability, specials, amenities, and community features
To improve the website, user experience, marketing, and leasing process
To measure advertising and campaign performance
To prevent fraud, misuse, security incidents, or technical issues
To comply with legal obligations
To enforce policies and protect our rights
To maintain business records

How We Disclose Information

We may disclose information as needed to operate the property websites, respond to your requests, provide leasing communications, support website functionality, improve our services, comply with legal obligations, and protect our rights.

We may disclose information to:

Birchstone Residential
The applicable property owner or ownership-related entities
Property management partners and affiliates
Website hosting providers
Entrata and related property website or leasing technology providers
Tour scheduling providers
Mapping and virtual tour providers, including map and virtual tour integrations
Analytics providers
Advertising and marketing platforms
Call tracking and communication providers
Screening providers, if you choose to proceed through an application-related service
Data storage and cloud service providers
Legal, compliance, accounting, or professional advisors
Government authorities, regulators, courts, or law enforcement where required or permitted by law
Parties involved in a business transaction, such as a sale, transfer, merger, financing, or management transition involving a property or related business

For clarity, not all disclosures of personal information are sales or sharing under applicable privacy laws. We may disclose information to service providers, contractors, property owners, management partners, affiliates, advisors, government authorities, and other parties as necessary to operate the property websites, respond to requests, provide communications, comply with legal obligations, protect our rights, or complete business activities permitted by law.

Sale, Sharing, Targeted Advertising, and Privacy Choices

We do not sell personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising, analytics, retargeting, or cross-context behavioral advertising activities involving cookies, pixels, tags, device identifiers, IP addresses, or similar online identifiers.

Where applicable law provides the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising, we will honor such requests as required by law.

You may manage certain cookie choices through the cookie banner or cookie preference tool available on the applicable property website. Depending on the website configuration, you may be able to accept all cookies, reject non-essential cookies, or manage cookie categories such as performance and functionality, analytics and customization, advertising, and social networking.

You may also contact us at [email protected] for privacy-related questions or requests.

State Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable state privacy laws. These rights may include the right to:

Know or access the personal information collected about you
Request deletion of personal information
Request correction of inaccurate personal information
Request a copy of personal information in a portable format
Opt out of sale, sharing, or targeted advertising where applicable
Opt out of certain profiling where applicable
Limit certain uses or disclosures of sensitive personal information where applicable
Appeal a decision regarding a privacy request where applicable
Not be discriminated against for exercising privacy rights

These rights may vary depending on your state of residence and the nature of your relationship with us.

To exercise privacy rights, contact:

[email protected]

We may need to verify your identity before responding to certain requests. We may deny or limit a request where permitted by law, such as when we cannot verify your identity, when we do not maintain the requested information, or when retaining information is necessary to comply with legal obligations, resolve disputes, protect rights, or complete permitted business purposes.

California Privacy Notice

This section applies to California residents to the extent required by applicable law.

In the past twelve months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, phone number, IP address, or online identifiers
Personal information categories described in California law, such as contact information
Commercial or leasing inquiry information, such as floor plan interest, desired move-in date, budget range, tour preferences, and inquiry details
Internet or other electronic network activity, such as browsing activity, pages visited, referral source, and website interactions
Approximate geolocation information inferred from IP address
Inferences drawn from website activity or leasing inquiry information, such as property or floor plan interest

We may collect this information from you, your device, your browser, website forms, cookies and tracking technologies, service providers, advertising partners, analytics providers, and related technology providers.

We may disclose these categories of information to the categories of recipients listed in the “How We Disclose Information” section.

We use these categories of information for the purposes described in the “How We Use Information” section.

California residents may have the right to know, access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising privacy rights, subject to applicable legal exceptions.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, supporting leasing communications, maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and protecting our rights.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal requirements, business needs, and the systems in which the information is stored.

Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, transmission, or storage method can be guaranteed to be completely secure. You use the property websites and submit information at your own risk.

Children’s Privacy

The property websites are not intended for children under 18. We do not knowingly collect personal information from children under 18 through the property websites. If you believe a child under 18 has provided personal information through a property website, please contact us at the privacy email below so we can take appropriate action.

Fair Housing and Equal Treatment

Birchstone Residential and the apartment communities whose websites link to this Privacy Policy are committed to fair housing and equal treatment. The property websites are not intended to express any preference, limitation, or discrimination based on race, color, religion, sex, national origin, disability, familial status, or any other status protected by applicable federal, state, or local law.

Information submitted through the property websites will be handled in a manner intended to support equal treatment, consistent leasing practices, and applicable fair housing requirements.

Links to Other Websites

The property websites may contain links to third-party websites, platforms, portals, maps, virtual tours, application services, screening services, scheduling tools, advertising platforms, or other services that we do not own or control.

We are not responsible for the privacy practices, terms, security, accessibility, accuracy, or content of those third-party services. We encourage you to review the privacy notices and terms of any third-party service before submitting information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date. Changes are effective when posted unless otherwise stated.